Strategy
We define priorities, assess opportunities and structure actionable work plans.
Strategy · Partnerships · Projects
Senior leadership to turn agrifood opportunities into projects
Altura AgriFood supports companies, industry organisations and institutions in defining strategy, building partnerships and delivering business, sector-wide and territorial projects.
From opportunity to delivery
An opportunity becomes a viable project when it has clear direction, the right stakeholders and the ability to deliver.
Altura brings senior experience, sector knowledge and a network of professionals and organisations selected for each assignment.
Strategy · Partnerships · Projects
Partnerships
We identify relevant partners and stakeholders and help build collaborations with shared objectives and responsibilities.
Projects
We turn an idea or opportunity into a structured project, coordinating the parties involved and keeping the focus on delivery.
Cross-cutting capabilities
Sector knowledge to build solid projects
We connect strategy, partnerships, markets and innovation according to the needs of each initiative.
Projects and partnerships
We initiate and structure business, sector-wide and territorial projects, whether private, public or public-private. Where a project calls for it, we build partnerships between companies, cooperatives, industry organisations and public authorities.
Markets and business development
We assess opportunities, identify key stakeholders and shape strategies for market positioning, business development and access to new markets, nationally and internationally.
Innovation and transformation
We start from the challenges facing a company or the sector to identify solutions, partners and specialist capabilities, including technology, and structure innovation projects with clear practical applications.
Who we work with
Projects with companies, organisations and institutions
Agrifood companies
Facing a strategic decision, seeking new business opportunities or developing projects with third parties.
Industry organisations
Associations and clusters that need to activate shared initiatives.
Public authorities and institutions
Driving projects related to business, territorial development, food, gastronomy and food systems.
Specialists and partners
Technology companies and specialists seeking to build robust projects in partnership with the agrifood sector.
How we work
From understanding to delivery
- 01
Understand
We listen to understand the context, the challenge and the interests of the stakeholders involved.
- 02
Structure
We define objectives, scope, governance, resources and the work plan.
- 03
Connect
We bring in the relevant decision-makers, partners and specialists.
- 04
Deliver
We coordinate the project, facilitate decisions and follow through on commitments and next steps.
About Altura
A professional platform with senior leadership
Altura AgriFood is an independent professional platform founded and led by Ramon Sentmartí. Depending on the scope of each project, it brings in specialists and trusted collaborators while maintaining a single senior lead and senior-level point of contact.
Single senior lead
A senior lead who retains overall judgement, coordination and accountability for the project as a whole.
Specialists by project
Senior professionals and specialist capabilities are brought in according to the scope and needs of each initiative.
Ramon Sentmartí
Founder & Project Lead
Ramon Sentmartí has more than 25 years of experience in the agrifood sector. He combines over a decade of hands-on experience in primary production with a subsequent career focused on leading strategic projects, business development, internationalisation and public-private collaboration.
- Managing Director of Prodeca · 2016–2025
- Executive Board Member and IGCAT Ambassador
- UAB · London School of Economics · UB
Contact
Discuss a project
If you would like to discuss a project, partnership or opportunity to collaborate, we can arrange an initial conversation to understand the context and agree on the most useful next step.
Ramon Sentmartí
Founder & Project Lead
- ramon@alturaaf.com
- Phone
- +34 699 475 952
- Address
- Passeig de Gràcia, 56 · 3rd floor
08007 BarcelonaMeetings by appointment